Dade Food Trading Sdn Bhd is a leading Chilled & Frozen food distributor in Malaysia. We supply top quality products to grocery chains, supermarkets and hypermarkets across Peninsula Malaysia. We take pride in our ability to maintain the top product and services quality to meet consumer needs and ever changing demands. At Dade Food, we make everything easy for you. 

Vision

It is a team vision as a company to create a reliable and efficient distribution platform. Dade Food hope that through hard work and dedication to its products and customers, will successfully grow to be Malaysia’s Top Food & Beverage Distributor.

Mission

Accomplish FMCG distribution service quality through innovation business solutions by continuous development of company infrastructure, and incorporate smooth operation to establish a “customer choice brand”.

Our Values

Dedicated Team

We have an experienced team with in-depth knowledge of local markets and passionate to provide you the best of our services.

Satisfaction

With a vision of long term sustainable growth, we provide value added services to ensure our principal and customers’ expectations are met. 

Innovation

We strive to bring innovative concepts of supply chains specialty services to achieve higher customers value propositions. 

Our Services

Marketing & Brand Development

We build and manage your most valuable asset (your brand) so it rivals your competition and gets noticed by customers. We conduct analysis on competitors, create unique value propositions and customised local marketing promotion mechanism to grow diversified business. Branding is all about implementing a strategy, we take the time to carefully craft the blueprint to your success. 

Sales & Promotion Planning

We have an experienced team with in-depth knowledge of local markets. Our team are well trained with product knowledge, we gather customer’s feedback and conduct targeted and effective promotion planning. We bring our team into the discussion and evaluation of the promotion, identity and share insights to run promotion better, keep learning, keep improving!

Merchandising

Getting the right allocation for your products plays a critical role in retail’s world. It greatly affects your product sales performance. Our well trained field merchandising team will manage your product display and space to ensure it reach their full potential.